Life insurance designed
to stand the test of life

Offer clients simple, affordable and responsibly-designed life insurance solutions.
And we made it easy for you to start that conversation — with customizable materials that you can share in just a few clicks.


Protective Custom ChoiceSM UL

Different by design, our short-term solution provides more flexibility than traditional term—like the ability to continue coverage after the initial benefit period, without any additional premium cost.

Short-Term Solutions

Our short-term solutions portfolio offers clients the choice of two easy-to-understand products with coverage that doesn’t break the bank.

Permanent Solutions

Premium flexibility, potential cash-value growth, options to customize coverage—these are just some of the features you’ll find in Protective’s diverse product portfolio.

Unique Concepts & Features

Life insurance isn’t one size fits all. That’s why Protective offers unique features and strategies that can help meet client needs.

Protective eTools

Everything from submitting life insurance applications to delivering policies can be done quickly and conveniently with Protective eTools.