Life insurance designed
to stand the test of life

Offer clients simple, affordable and responsibly-designed life insurance solutions.
And we made it easy for you to start that conversation—with customizable materials that you can share in just a few clicks.


Protective Custom ChoiceSM UL

Different by design, our short-term solution provides more flexibility than traditional term—like the ability to continue coverage after the initial benefit period, without any additional premium cost.

Short-Term Solutions

Our short-term solutions portfolio offers clients the choice of two easy-to-understand products with coverage that doesn’t break the bank.

Permanent Solutions

Premium flexibility, potential cash-value growth, options to customize coverage—these are just some of the features you’ll find in Protective’s diverse product portfolio.

Unique Concepts & Features

Life insurance isn’t one size fits all. That’s why Protective offers unique features and strategies that can help meet client needs.