Life insurance designed
to stand the test of life

Offer clients simple, affordable and responsibly-designed life insurance solutions.
And we made it easy for you to start that conversation — with customizable materials that you can share in just a few clicks.

Level Premiums


for Life


Our New Protective® Lifetime Assurance UL is Here

The wait for straightforward GUL coverage from Protective is over. Our new universal life solution is ideal for clients seeking lifetime guarantees and predictable level-pay premiums.

Short-Term Solutions

Our short-term solutions portfolio offers clients the choice of two easy-to-understand products with coverage that doesn’t break the bank.

Permanent Solutions

Premium flexibility, potential cash-value growth, options to customize coverage—these are just some of the features you’ll find in Protective’s diverse product portfolio.

Unique Concepts & Features

Life insurance isn’t one size fits all. That’s why Protective offers unique features and strategies that can help meet client needs.

Protective Velocity

Speed up production and move your business forward with Protective Velocity, our end-to-end suite of digital capabilities. From application submission to sales commission, our technology can help you reduce application turnaround times and add valuable time back into your day.